| Web Content 2007 Day 1 |
| 7:30 AM |
8:30 AM |
Registration, Breakfast & Networking |
| 8:30 AM |
9:15 AM |
Keynote: Using Web Content to Build the Customer Relationship » Ann Rockley, The Rockley Group |
| 9:30 AM |
10:30 AM |
The Blogzilla Report- Fact, Fiction, Fear; the monster of the Internet explored »
David Esrati, The Next Wave |
Designing Content for Usability »
Yvonne Doll, Duo Consulting |
Driving Effective Email Marketing Campaigns with Web Content Management »
Jason Crea, Sitecore |
| 10:30 AM |
11:00 AM |
Coffee Break |
| 11:00 AM |
12:00 PM |
Four Letter Words: How Wiki and Edit are Making the Internet a Better Collaboration tool »
Stewart Mader, Atlassian Software |
From Folksonomy to
Taxonomy »
Seth Earley, Earley & Associates |
Developing a Content Framework to Support Relationships »
Ann Rockley, The Rockley Group |
| 12:00 PM |
1:30 PM |
Lunch: Managing Radical Change in Turbulent Times »
Featured Speaker: Howard Tullman, Experiencia, Inc. |
| 1:30 PM |
2:30 PM |
Social Networking and Community Building Tools and Technologies »
Melissa Giovagnolli, Networlding |
Building Online Communities »
Bryant Shea, Molecular |
Managing Content for Personalized Multi-Channel Publishing»
Brian Buehling, Dakota Systems |
| 2:45 PM |
3:45
PM |
RSS: The Publish Subscribe
Model »
Salim Ismail, Yahoo! |
Website Optimization and Automation to Maximize Lead Generation and Conversion »
David Terry, Hot Banana |
When Open Source Makes Sense
Seth Gottlieb, Content Here |
| 3:45 PM |
4:15 PM |
Coffee Break |
| 4:15 PM |
5:15 PM |
A Pragmatic Look at Web 2.0 - Moving Beyond the Hype » Ståle Eikeri, eZ |
Modifying Content To Improve Search Engine Optimization » Will Bast, NetReach |
User Experiences with Free/Open Source (FOSS) Content Management Systems Standard »George K. Thiruvathukal |
| 5:15 PM |
7:00 PM |
CM Professionals Networking Cocktail Reception - Sponsored by Crown Peak |
| Web Content 2007 Day 2 |
| 8:00 AM |
9:00 AM |
Breakfast & Networking |
| 9:00 AM |
10:00 AM |
Software as a Service: Understanding Hosted Web Content Management
Solutions »
Rob Rose - CrownPeak |
Improve Your User’s Experience; Improve Your Bottom Line »
Brian Winters, CareerBuilder.com |
Using Google Tools to Optimize Content for Business Results»
Adam Howitt, Duo Consulting |
| 10:00 AM |
10:30 AM |
Coffee Break |
| 10:30 AM |
11:30 AM |
An integrated Strategy for Online Marketing: Email & Search. »
Chris Baggot, Compendium Software |
Rocketing to the Future of Interactive Marketing »
Jeff Zabin, Fair Isaac |
Understanding The Impact Of Change: How To Become a Master of Your Craft, Again (And Again) »
Emma C. Hamer, Strategy A Consulting Group |
| 11:30 PM |
1:00 PM |
Lunch: Unconventional Collaboration Featured Speaker: Jason Fried, 37 signals |
| 1:00 PM |
2:00 PM |
Enabling the Semantic Web with RDF »
Calvin Hendryx-Parker, Six Feet Up |
Supporting User-Generated
Content »
Scott Abel, TheContentWrangler.com
|
Making it Personal:Designing "My" Web »
Jen Consalvo, AOL
|
| 2:15 PM |
3:15 PM |
CMS Panel:
Where's it Going? » Moderator
Fred Salchli, Duo Consulting
|
Relevancy: The Essential Ingredient to Exceptional Online Experience»Kamal Kapur, FatWire |
Avoiding the Target Trap:
Creating Accessible Section 508 Compliant Content»
Stephen Bouikidis, NetReach |
| 3:30 PM |
4:30 PM |
Closing Keynote: Semantic Web - How Web 2.0 is Changing the Way We Manage Content on the Web » Salim Ismail, Yahoo! |