Web Content 2007 Speakers

Scott Abel

Scott is a content management strategist and structured content evangelist whose strengths lie in helping organizations improve the way they author, maintain, publish, and archive their information assets. Scott’s website, TheContentWrangler.com, is a popular online resource for technical writers with an interest in content management. He is a founding member of Content Management Professionals (CM Pros).

Presentation: Supporting User-Generated Content

Chris Baggot

Chris’ is CEO of Compendium Software that is recently funded and currently operating in stealth mode.

Chris Baggot was the visionary behind ExactTarget's market-leading on-demand email software solutions. As co-founder and chief marketing officer, Chris led the growth of the company to over 5,000 customers in less than five years and the fastest growing Saas company on the 2006 Inc 500 list. A leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes.

A marketing futurist and voice for email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa. Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing. Chris is also author of the upcoming book: Email Marketing By the Numbers currently in publication with Wiley to be released in April of 2007.

Chris is a graduate of Evergreen College, Olympia WA.

Presentation: An Integrated Strategy for Online Marketing: Email & Search.

Will Bast

As a founder of NetReach, Since 1994 , William Bast has worked as an enterprise software and database architect, specializing in solutions for the Internet, specifically the areas of web content management and e-commerce, working with enterprise database software and systems that make security, reliability and reporting systemic to the delivered product.

Mr. Bast has led over 100 large scale Internet projects to completion. Specific high profile projects have included knowledge management systems for RMA, the premier national provider of lending information to banks, e-commerce and content management for the Philadelphia Eagles, total integration of eight independent sites into one complete solution for Widener University and a knowledge sharing and management system for a major division of sales representatives at Wyeth-Ayerst Laboratories, among others.

Mr. Bast holds degrees in computer science and electrical engineering from the University of Pennsylvania.

Presentation: Modifying Content to Improve Search Engine Optimization

Stephen Bouikidis

Executive Vice President
NetReach

As executive vice president at Netreach, a web technology firm that provides content management systems (cmScribe), authoring and collaboration tools, Stephen Bouikidis provides consultative services in compliance-driven industries--education, finance and healthcare. Through his experience with non-profits and education-based clients, he has implemented strategies and software-based solutions to help clients achieve 508-compliant sites.

Presentation: Avoiding the Target Trap-Creating Accessible Section 508 Compliant Content

Brian Buehling

Brian Buehling is currently the Managing Director for Dakota Systems, a
consulting firm specializing in XML-related technologies. This year, his
papers on XML content management have been presented at XML Europe,
AUGI, Web Services One, AIIM and XML.com.

Prior to working with Dakota, he worked in various capacities on content management systems for several companies including Facts and Comparisons, John Deere, and SBC Communications. His team's decision support system at John Deere Health was selected as a Finalist for Business Intelligence Applications at Comdex/Window World Open 1997 and was nominated for the 1997 Smithsonian Award for innovation in information technology.

He has earned a M.B.A. with concentrations in Finance and Strategy from the University of Chicago and a M.S. in Systems Science and Mathematics from Washington University, St. Louis, Missouri. Additionally, he is currently a visiting lecturer at Ohio University teaching business communication and computational theory.

Presentation: Managing Content for Personalized Multi-Channel Publishing

Jen Consalvo

Jen manages AOL's suite of personalization products. At AOL for over 10 years, Jen has spent much of her time bridging the gap between programming and product groups. From building online Community products and Digital Imaging services to Network Programming Integration, she's experienced a variety of roles across the company. Jen holds an MBA from American University and a full passport from Semester at Sea.

Presentation: Making it Personal: Designing "My" Web

Jason Crea

Jason has more than a decade of experience in business development, sales generation and partner/client relations for web-based software and hardware technology companies. Prior to Sitecore, Jason led the partner program as a director and regional sales manager for Ektron, a small to mid-market content management software company. In this role, Jason was responsible for all business development with partner sales teams and channels.

Previously, Jason was a manager of business solutions and development at nSight Inc., a professional services firm specializing in written and visual communication. In addition, Jason was the founder and president of Creative Connections and held positions at Robert Half International, NEC Technologies and Sovereign Hotels. Jason received his BS degree from North Adams State College and served in the United States Marine Corps.

Presentation: Driving Effective Email Marketing Campaigns with Web Content Management

Yvonne Doll

Creative director Yvonne Doll is an award-winning designer with more than seven years experience designing marketing-driven websites ranging from large B2B and B2C e-commerce sites to niche-market and boutique sites.

Yvonne is the lead singer of Chicago rock band, The Locals (http://www.localsrock.com) and is an accomplished fine artist and photographer. Her most recent photo project Sleepyurbanite.com was featured on NBC Channel 5 News in Chicago. Yvonne also recently appeared as a guest on the Today Show as a result of the Sleepyurbanite project.

Presentation: Designing Content for Usability

Seth Earley

Seth Earley is a renowned expert in assisting businesses derive maximum business value from knowledge management, content management and collaborative systems. As author and teacher of courses and workshops on portal development, knowledge management, taxonomy development and content strategy, he has traveled the world helping businesses like yours.

Presentation: From Folksonomy to Taxonomy

David Esrati

What happens when you mix a born salesman with the U.S. Army Special Forces? A small, unconventional ad agency that is regularly threatened with expulsion from the local ad club. Founded in 1988, The Next Wave creates ads that force an emotional response from a precisely targeted market. Blogs have been a favorite low-cost weapon since 2004.

Presentation: The Blogzilla Report: Fact, Fiction, Fear; the Monster of the Internet Explored

Ståle Eikeri

Ståle Eikeri is the chief operating officer and acting managing director, North America of eZ Systems (www.ez.no), the software company behind the Open Source Enterprise CMS system eZ Publish.

Ståle has focused on delivery and making the end users the center of attention, thus creating an enabling environment to ensure the success of adopting new solutions.

Ståle's background includes a MSc in Business and Economics and more than 10 years of experience from the software industry in various roles. In his spare time he likes to spend time with his three children, play squash, tennis and soccer, and is also into boats.

Presentation: A Pragmatic Look at Web 2.0 - Moving Beyond the Hype

Jason Fried

Jason Fried is the founder of 37signals, an influential Chicago-based web application design firm. 37signals's BASECAMP (web-based project management), BACKPACK (web-based personal information management), and TA-DA LIST (web-based to-do lists) products are used on a daily basis by tens of thousands of people and small businesses in over 50 countries.

Presentation: Unconventional Collaboration

Melissa Giovagnoli

Melissa Giovagnoli is the author and/or co-author of seven top-selling books and one of the world's leading experts on the development of individual and community networks that focus on socially responsible business growth as a means of growing brand loyalty and developing internal (employee) and external (customer) community networks. For 15 years she has been involved in cause-related marketing and leadership programs.

Melissa is the president of Networlding, a learning organization focused on helping individuals build trusting, satisfying and empowering relationships faster to grow their organizations, businesses or careers through the creation of transformational opportunities. She has been a guest on both radio and television including the Today Show, CNN, WGN, CNBC and FOX. One of her books was featured on The Oprah Winfrey Show. She is a frequent presenter at conferences looking for interactive sessions.

Presentation: Social Networking and Community Building Tools & Technologies

Seth Gottlieb

Seth Gottlieb is an independent consultant specializing in open
source content technologies. With over 14 years of experience in
software and professional services, Seth has helped companies large
and small improve the efficiency and effectiveness of content
management and publishing processes. A leading authority in the field
of open source content management software, Seth has presented at
national conferences including the Gilbane Conferences on Content
Management Technologies and KM World and Intranets, and his reports
and other publications have received critical acclaim.

Presentation: When Open Source Makes Sense

Emma C.Hamer

A consulting partner with SACG, Emma provides organizational change management support during all phases of complex information and content management projects. She is an acclaimed and internationally active speaker on performance management and leadership challenges, and a respected member of ISPI and CMPros. She has presented and published extensively on content management from the human performance and organizational development perspectives.

Presentation: Understanding the Impact of Change:
Becoming the Master of Your Craft, Again (and Again)

Adam Howitt

Duo's Senior Application Architect has 7 years of experience developing web applications and built the successful launch of the Chicago Park District's seasonal program browser. Adam's formal background in Software Engineering led him to an interest in web analytics, and he manages several significant Google Analytics and AdWords accounts. He has been published on AJAX, ColdFusion and SQL development and maintains a professional web development blog at http://www.webdevref.com/blog in addition to a community running mashup http://www.walkjogrun.net

Presentation: Using Google tools to optimize content for business results

Calvin Hendryx-Parker

Six Feet Up, Inc. co-founder Calvin Hendryx-Parker has 10 years of experience in fields as diverse as systems engineering, data modeling and information architecture. Calvin oversees open source content management systems implemented in Plone, CMF and Zope. He is a proponent of web standards to ensure inter-operability with other platforms and serves as the company’s System Architect to promote projects scalability and extendibility.

Presentation: Enabling the Semantic Web With RDF

Kamal Kapur

Kamal Kapur oversees development of FatWire's flagship product, Content Server. Under his leadership, the FatWire engineering team has delivered multiple award winning releases. Kamal's 10 plus years of hands-on engineering experience and his unique understanding of the typical web content management business user, helps him deliver the persuasive and scalable tools that are needed in today's marketplace.

Kamal holds a graduate degree in Computer Science from the premier Indian Institute of Technology, Roorkee, India and postgraduate in management from Indian Institute of Management, Lucknow, India.

Presentation: Relevancy: The Essential Ingredient to Exceptional Online Experience

Salim Ismail

Salim Ismail is a successful angel investor and entrepreneur and is currently the head of Brickhouse at Yahoo! Brickhouse is Yahoo’s newly launched program for rapid product development. He also co-founded Confabb (where he serves as Chairman) and advises numerous startups and founders on growing technology ventures.

In all, Salim has operated seven early-stage companies. He is a frequent speaker on internet technologies, private equity and entrepreneurship and blogs at www.salimismail.com.

He is best known for co-founding and building PubSub Concepts, a New York based startup which builds Internet-scale Publish/Subscribe systems and is redefining how content is delivered over the Internet. PubSub was launched in early 2004 and led the category of Prospective Search starting with RSS and blogs. PubSub launched the Structured Blogging Initiative in 2005 with participation from over 50 leading technology companies. Salim built it to a $15 million valuation.

He started his career with CSC Europe building large-scale application systems and then spent five years as a management consultant restructuring some of the largest companies in Europe.

In 2001, Salim was presented with a New York City Award of Recognition by the Giuliani Administration, and in 2003 was nominated by Crain’s Magazine as one of New York City’s “Top 40 under 40” businesspeople. He frequently presents and speaks at conferences on the future of the internet, digital media, entrepreneurship and and private equity.

He has traveled extensively, has lived and worked in eight different countries, speaks 2.75 languages and has an honors degree in theoretical physics and computing from the University of Waterloo near Toronto, Canada.

Presentations:
The Semantic Web - How Web 2.0 is Changing the Way We Manage Content on the Web
RSS: The Publish Subscribe Model

Stewart Mader

Stewart Mader is wiki evangelist for Atlassian Software Systems. He also publishes the blog "Using Wiki in Education", which focuses on using the wiki for collaborative curriculum development and group learning, and includes interviews with wiki makers and users, example wiki uses, and product reviews. In October 2006, he published a wiki-based book containing 10 case studies from teachers using the wiki to transform courses and engage today's students in a range of environments.

Presentation: Four Letter Words: How Wiki and Edit are Making the Internet a Better Collaboration Tool

Ann Rockley

Ann Rockley is president of The Rockley Group Inc. (TRG), an information management consultancy that specializes in the development of enterprise content management and unified content strategies. TRG works with numerous Fortune 500 organizations in the tinancial, high technology, and life sciences industries helping them meet their content design and management needs. Rockley is an internationally recognized expert in the field of content management, a frequent contributor to a wide variety of trade publications, and a featured speaker at dozens of annual industry conferences in both North America and Europe.

Presentations:
Developing a Content Framework to Support Relationships
Using Web Content to Build the Customer Relationship

Robert Rose

Rob Rose is vice president, marketing and product strategy, for CrownPeak in Los Angeles, California. He joined CrownPeak in 2002. Since coming aboard he has revamped the company's brand and messaging, as well as taken over product strategy for the company. CrownPeak is the only company to provide comprehensive, world-class Web Site Management as a hosted software solution. CrownPeak Solutions include web content management, search, web hosting, and intranet/extranets.

Presentation: Software as a Service: Understanding Hosted Web Content Management

Fred Salchli

A seasoned systems engineer and software development manager, Fred brings to Duo over 12 years of experience in the design, implementation and management of Information Technology solutions.

Fred has created applications for a range of specialized needs in the public and private sectors, and has experience in data modeling, database design, implementation and tuning, programming, networking and managing computer operations.

Fred holds a B.A. in Biology with Honors from Skidmore College and an M.S. in Neurobiology and Physiology from Northwestern University, where he was on a University Fellowship and completed PhD work in the study of sleep and circadian rhythms. He is an active member of the Web Analytics Association and CMPros.

CMS Panel: Where is it going?

Bryant Shea

Bryant Shea, has over 12 years experience leading online technology and marketing efforts. At the helm of Molecular's content management practice, Bryant has established this group as a nationally recognized leader in the content management space through external thoughtleadership and world class delivery. He is a seasoned speaker on the topics of CM and web technologies, having presented at many conference nationwide.

Presentation: Building Online Communities

David Terry

David has worked with dozens of technology start-ups at all stages of growth and financing, several while going public during the dot com boom. He has also consulted with many of the largest technology companies, including SAP, Macromedia, EDS, Fujitsu Consulting, Hyperion and CIBC Electronic Banking.

Before joining Hot Banana, David managed a technology PR firm in Toronto and was an independent marketing consultant. He was also chairman of the GTA technology industry association SMART Toronto for two terms and led a merger with CATA in 2003. He served on the board of advisors for the University of Toronto's technology incubator The Exceletor.

At Hot Banana, David directs the company's comprehensive marketing and lead generation program, press relations, brand-building and product marketing campaigns.

David has a BSc. Economics (Hons) from the University of Wales, and is a technology business veteran, bringing more than 20 years of sales, marketing, consulting and practical business experience to Hot Banana, from both the client and agency sides.

Presentation: Website Optimization and Automation to Maximize Lead Generation and Conversion

George K. Thiruvathukal

George K. Thiruvathukal is an associate professor in the computer science department at Loyola University Chicago, where he also directs the departmental computing and web infrastructure. He has been instrumental in helping develop a CMS strategy at Loyola University and the CS department in particular, which has been using FOSS CMS technologies for over four years. Dr. Thiruvathukal holds a Ph.D. from the Illinois Institute of Technology, where he conducted research on middleware software for large-scale distributed and parallel computing systems. He has also written two books on Java and Python software development for Prentice Hall PTR.

Presentation: User Experiences with Free/Open Source (FOSS) Content Management Systems

Howard Tullman

Howard A. Tullman serves as president emeritus of Kendall College in Chicago and chairman of the board of The Cobalt Group (www.cobaltgroup.com) in Seattle and Experiencia World, Inc. (www.experiencia-world.com) in Kansas City. Mr. Tullman is General Managing Partner for the Chicago High Tech Investors LLC and a Director of the Princeton Review (www.review.com) in New York, Passage Events (www.passageevents.com) in Seattle and Pups for Peace (www.pupsforpeace.org). He is also an adjunct professor at Northwestern’s Kellogg Graduate School of Management.

Mr. Tullman has over 30 years of management and turn-around experience and an extensive operations background in online services, large-scale information assembly and delivery systems, database design and the development, creation and production of all types and formats of multimedia content including CD-ROMs and DVDs. He has designed and developed interactive interfaces, computer games and other electronic entertainment, training products and services and other information-based products and services.

Presentation: Managing Radical Change in Turbulent Times

Brian Winters

Brian Winters is responsible for the job seeker’s experience when visiting CareerBuilder, the nation's largest online job site with over 1.5 million jobs and over 23 million unique visitors. In his role, Brian manages web analytics, conducts user research, and oversees the site design and branding to maximize the user’s experience and generate revenue for CareerBuilder.

Presentation: Improve Your User’s Experience, Improve Your Bottom Line

Jeff Zabin

Jeff Zabin is chief marketing evangelist at Fair Isaac and co-author of two bestselling business books. He has written for several trade magazines and his research has been published in leading academic and practitioner journals. In addition to his work at Fair Isaac, he serves as a trustee of the Marketing Science Institute and on the Chicago Advisory Board of the Taproot Foundation.

Presentation: Rocketing to the Future of Interactive Marketing